The best design skill I have learnt is to be like water — always changing forms — to flow through big and small spaces alike. The second best design skill I have learnt is Excel Sheets!

Long story short — I am Sankhalina (pronounced Shan-kha-lee-na), a brand consultant, creative director and designer based out of Bangalore. I have worked independently across projects with individuals, agencies, startups, SMEs, family-led businesses and corporates, since 2010.

Over the last eleven years, I have A/B tested with the changing tides of the industry and experimented across multiple freelance and agency structures as well as clients from various industries, to be able to make adaptation my middle name.

CURRENTLY, I OPERATE IN THE TWILIGHT ZONE WHERE FREELANCERS END AND AGENCIES BEGIN. I SPECIALISE IN:

1. Positioning Brands with the right cultural temperature,

2. Designing Brand Identities as strong foundations for businesses to earn their ‘street-cred’ and

3. Curating & Directing capsule creative teams to achieve seamless visual languages across campaigns, shoots, identities and other brand and creative collaterals.