Wishberry is India’s leading online crowd-funding platform. But more than that, Wishberry is bold, outspoken and confident—the line is never blurry, the attempt is not for the faint-at-heart and the platform is not for the ones who play by the book. A lot happens at Wishberry. A big number of passionate creatives can be found at Wishberry, various kinds of funders looking for interesting projects and talent could be found at Wishberry, but most importantly the crowd could be found at Wishberry.
I designed the logomark, the logotype and the lockups keeping in mind this brand persona that is so sure of mind and doesn’t hesitate to ask what is needed. All the boldness and confidence can be found in small design details like the attitude in the ‘R’s of the logomark, or the fiery color palette that denotes the ‘burning & happening’ and last but not the least the dynamic tagline ‘Go Fund Yourself’ that fits itself cozy at the end of almost all statements that the brand makes.