Alpha Brand Identity
Alpha is an elite sports science institute that coaches, trains and educates athletes to maintain their peak performance throughout their professional journey. The institute believes in unbiased science-backed knowledge and the potential of the human body and willpower to train athletes to their top game.
THE VISUAL IDENTITY SYSTEM
Inspired by track and field grounds and old-school sports aesthetics, The Alpha identity system is designed to evoke classic sportsmanship but with a contemporary edge. The system comprises of an emblem logo lockup to depict the three core pillars of Alpha — science, reason and sport. The logo lockup transforms into a secondary size version for small-scale use as well as break up into an independent logotype and a logomark that can be used across print, screen and space.
The brand colours and fonts are designed to bring together this whole system into an identity that honour the on-ground work of an athlete to achieve peak human feats.
Client / Alpha Sports Science
