Asa Brand Imagery
Asa is a luxury beauty brand that makes recyclable, refillable, vegan, sustainable, natural and clean beauty products for Indian skin tones.
The brand imagery of asa is based on seeing women as we actually come across them in our real lives. It resulted from asking questions like what if we could emphasise on personality traits of women that make them sure-minded, confident and capable of making their own choices through life. What if, for once, the women were not merely objectified hangers for a product? Is it possible to depict women in their glorious diversity in ways that make all of us see them as ourselves or someone we know? Isn’t clean awakening, other than living sustainable, also a new way of seeing?
Client / Asa
Agency / Anomaly Brands
Creative Direction & Design / Sankhalina Nath
Brand Management / Swetha Sundar & Ankita Bhawsingka
Production / By The Gram
Direction / Eman & Danisha
Photography / Mayank Mudnaney & Sahil Behal
Styling / Divya Gurshahani
HMU / Karishma Bajaj
Muse / Priyanka Kumari, Reshma Bombaywala Lezinska, Teesta, Elysiah, Kyara Coelho, Zarah, Amreen Shaikh & Jameela Mustan
See / Asa Packaging Design
See / Asa Brand Identity Extensions
