Asa Brand Identity Extensions
Asa is a luxury beauty brand that makes recyclable, refillable, vegan, sustainable, natural and clean beauty products for Indian skin tones.
The identity of asa seeks to celebrate nature through the clean products they make. And on the other hand the brand features women seen through a gaze that breaks age-old industry norms of objectifying and using women as product hangers. For asa believes that true clean beauty comes in diverse, confident, self-assured and beautifully complex forms — just like the many treasures of nature.
These images are designed as extensions of the core brand identity and positioning that span across primary packaging, secondary packaging, brand imagery, brand visual language, brand collaterals, e-commerce shop as well as promotional materials.
Client / Asa
Agency / Anomaly Brands
Creative Direction & Design / Sankhalina Nath
Identity / Nupur Panemanglor
Brand Management / Swetha Sundar & Ankita Bhawsingka
Production / By The Gram
Direction / Eman & Danisha
Photography / Mayank Mudnaney & Sahil Behal
Styling / Divya Gurshahani
HMU / Karishma Bajaj
Muse / Priyanka Kumari, Reshma Bombaywala Lezinska, Teesta, Elysiah, Kyara Coelho, Zarah & Jameela Mustan
Packaging Photography / Sankhalina Nath
See / Asa Packaging Design
See / Asa Brand Imagery
