The Pump House Brand Identity

The Pump House is a brewery and restaurant in Bangalore. This brand positioning and visual identity has been designed to be extended to their restaurant collaterals, space installations, signages, photography, digital presence and promotional materials. To achieve the identity has been designed as a modular system of components that compliment each other in various permutation and combination. This way the brand imagery is at play at every touchpoint — forming a unified visual language.

The Pump House identity could be extended across mediums, spanning from the tiniest food flags to ginormous signages, from print production variations to screen-based visual assets. And most importantly this system helps the brand translate from identification to brand communication across materials, platforms, spaces and concepts — all at the same time.

THE VISUAL IDENTITY SYSTEM
The Pump House identity is a modular system comprising of a defined set of variables. The brand is primarily designed in English complemented by Kannada as a second language.

The system is made of 4 primary logo lockups (2 in each language), 5 secondary logo lockups, 4 secondary brand marks, 4 tagline lockups, 1 origin statement, 5 beer badges and 5 graphic devices (1 brand pattern, 1 framing element and 3 outlined brand marks).

This is supplemented by a primary and a secondary colour palette as well as a primary and secondary font family with three display typefaces.

This may seem like a lot but the whole system is designed to pair deliciously with each other in different permutation and combination, just like maybe their bitter TPH India Pale Ale pairs with their Teriyaki Braised Pork Bao.

Client / The Pump House
Creative Direction & Design / Sankhalina Nath
Photography / Aakash Kedia
Architecture & Interior Design / WDA Spaces
Signage Production / Aarkay Signs

Read / Brand Positioning Case Study
Read / Visual Identity Design Case Study
See / The Pump House Bar & Restaurant Collaterals
See / The Pump House Signage & Installations
See / The Pump House Brand Imagery