The Pump House Brand Imagery
The Pump House is a brewery and restaurant in Bangalore. While conceptualising the identity of the brewery, moody images were always destined to be its core. Food & Beverage and Alcohol industry rely heavily on delivering a sensory experience. Such a brand would never be complete without an imagery aesthetic that not only showcases food and drinks but also take people away into a feeling the place wants them to experience. These images were shot to build that feeling into the brand.
Rattan-lined wooden chairs that scream old Bangalore pub, fiddle-leaf figs that reach for the roof, tufted suede bar stools in different shades of green, streaky sunlight drawing lines of light and shadow, beers in many shades of amber, dark-stained wooden tables and steaming hot bar snacks placed in muted stoneware. These photographs take all elements in together that becomes the identity of The Pump House.
